Henry County Fair

The Henry County Fairgrounds & Event Center presented an exciting opportunity for Generation 6 Marketing to help shape a brand that reflects both tradition and growth. As the fairgrounds expanded with a new facility aimed at strengthening its role in the agricultural community and driving positive economic impact, they trusted our team to lead a full rebrand. We created two complementary logos—one for the county fair and one for the new event center—along with a brand guide, website, and social media materials that unified their visual identity and positioned them for future success.

Our process

We began with strategy — diving into the story, audience, and purpose behind the Henry County Fairgrounds & Event Center. From there, we developed two logo variations that capture both the agricultural heritage and modern versatility of the facility. The brand guide unified typography, color palette, and tone of voice to ensure a consistent presence. 

The rebrand came to life through a new website and a set of custom social media graphics that reflect the fairgrounds’ role as a gathering place for community, entertainment, and agriculture. The result is a brand that feels timeless yet fresh, ready to grow alongside the future of Henry County’s events and traditions.