Social Marketing Campaigns

A Marketing Plan Designed for Sale Day Success

We design sale catalogs that do more than showcase your cattle — they drive confident buying decisions. Thoughtfully branded and visually engaging, each catalog is crafted with your buyers in mind, balancing standout design with practical usability.

 From clear layouts to well-organized data, we ensure every page equips your customers with the details they need. With a designer immersed in the beef industry guiding every step, your catalog becomes more than a marketing piece — it becomes a trusted tool buyers rely on.

Ready to get started?

WHAT WE
DELIVER

Campaign Strategy & Creative Direction

Every great campaign starts with intention. We begin by understanding your sale goals, audience, cattle and brand story, then develop a tailored plan that highlights your program’s strengths and connects with the buyers who matter most. From catalog timelines to ad placement strategy, every decision is made strategically.

Catalog Design

Your catalog is more than pages of data, it’s a storytelling tool. Our design process combines clarity and visual appeal to create a catalog that informs and inspires buyers. Each lot design and page is carefully crafted to help buyers easily evaluate your offering and trust the quality behind your program.

Cohesive Brand Implementation

Consistency builds credibility. From your catalog to your ads, our team ensures every marketing piece feels unified, professional, and true to your brand. We carry your colors, fonts, and tone throughout the campaign to create a seamless buyer experience that reinforces your identity. legacy and genetics.

Our Process

1. Discover

You’ll start by filling out a detailed questionnaire so we can get to know your operation, goals, and timeline. At this stage, you’ll share your sale data, brand assets, and photography for the catalog.

2. Kickoff Call

Once approved, we’ll schedule a kickoff call to review the plan, answer questions, and prepare for catalog production and design.

3. Create

This is where your vision starts to take shape. Our team combines strategic planning with creative design to bring every piece of your sale campaign to life. Each page, headline, and photo is carefully placed to ensure your catalog is as functional as it is visually engaging.

4. Review & Refine

You’ll review proofs of your materials and share feedback. We refine and finalize every detail to ensure accuracy, alignment, and visual impact.

5. Deliver

When approved, we coordinate print and digital delivery so you’re ready to promote your sale with confidence. Your catalog and campaign materials will be polished, professional, and on schedule for sale day.

  • “Thanks for all of your help on our sale! We enjoyed working with you. We received a lot of positive feedback on the catalog!”

    - Bill & Nancy Rudow, Rudow Family Cattle (IL)

  • “Thank you so much for your hard work and dedication to our sale! We had so many compliments on the catalog and ads.”

    - Chi & Angie Swain, Swain Select Simmentals (KY)

  • “We truly enjoy working with Emily and Generation 6. Marketing used to be very time-consuming and frustrating. Now, we look forward to each proof! Emily offers useful suggestions and we are so grateful to have her on our team. From updating our website to catalog design and print ads, Emily is professional, prompt, and accurate. Additionally, she has great relationships with publications—this is extremely helpful when it is ‘crunch time.’ We couldn’t be happier and would wholeheartedly recommend Emily.”

    - Lois Rydeen, Rydeen Farms (MN)

  • “Thank you so much for your time and talents in helping us with our advertising and bull sale catalog. We greatly appreciate it!”

    - Spencer & Laci Schrader, Schrader Ranch (KS)

  • “Emily was super helpful and very patient, and helped bring our vision to life. She is very conscientious of deadlines and made sure that we were always right on schedule.”

    - Kim & Kale Kretchsman, Rafter T Angus (WY)

Ready to get started?

Contact us

How far in advance should I start my campaign?

We recommend starting 8–10 weeks before your sale to allow time for catalog design, proofing, printing, and digital promotion.

Do you handle printing?

Yes! We partner with LivestockDirect — a trusted, seedstock-focused printer — to ensure quality and timely delivery. You’ll receive a print quote based on your catalog quantity and preferences.

FAQs

Can I add services later?

Absolutely. We understand plans evolve. You can add marketing services at any point leading up to your sale.

Do you offer digital-only packages?

Yes. Whether your sale is online or private treaty, we can build a campaign focused solely on digital and social marketing.