UBIA | MWBT

The Utah Beef Improvement Association (UBIA) is a producer-led organization focused on advancing beef cattle genetics across Utah and the Intermountain West. With a long-standing history in performance testing and producer education, UBIA needed a cohesive brand identity and modern website to better communicate their mission and serve both seedstock and commercial producers. We partnered with UBIA to develop a unified brand for both UBIA and the Mountain West Bull Test, along with a website designed to support their annual bull test and sale.

Our process

We began by developing a clean, professional brand identity that reflects UBIA’s role as a trusted, producer-led organization. From there, we created a secondary brand for the Mountain West Bull Test to align with the overall UBIA identity while maintaining its own recognition. We then designed a modern website to serve as the central hub for bull test information, sale details, reports, and association history. The result is a cohesive brand and digital presence that supports UBIA’s mission of promoting genetic improvement and providing reliable performance data for cattle producers.